My Research
Exploring innovation, sustainability, technology management, and academic entrepreneurship to drive socio-economic development.
Frugal Innovation & Circular Economy in SMEs
Crafting strategies for resource-constrained SMEs in emerging economies to implement circular economy principles through frugal innovation.
Learn More →Sustainable Tourism Development in Sri Lanka
Exploring pathways to sustainable tourism in Sri Lanka, addressing environmental pressures while maintaining economic viability.
Learn More →Academic Entrepreneurship & University-Industry Linkages
Identifying motives, barriers, and group dynamics affecting university-industry linkages in developing countries.
Learn More →Technology Management & Digitalization in SMEs
Examining ICT usage, business digitalization, and technology adoption impact on SME performance in Sri Lanka.
Learn More →Social Media Marketing Communication
Analyzing performance expectancy and social influence in social media marketing for business performance in Sri Lanka's cashew industry.
Learn More →Modern Consumer Behaviour in Emerging Markets
Studying service quality expectations and behavioral patterns in emerging market contexts, focusing on fast food and retail sectors.
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